Selling Contract Cleaning Services
The Motor Car Analogy: Would you purchase a new car from me that you had never seen? It would not be easy.
If you think about it, this is exactly how cleaning companies are trying to sell to their clients. (The obvious exception where the buyer has used your services previously).
We are mostly trying to sell a service that the client cannot touch, feel or smell. A service where the client cannot see pictures or demonstrations other than staff pictures on your website.
This is exactly why referrals and refences are so important to a cleaning company – they help paint a picture for the potential client and where the client has already used your services the picture is much clearer- hopefully for the better.
This course is designed to provide a comprehensive guide for marketing your professional cleaning services.
What does marketing mean?
In the context of this course it means firstly understanding your business and the customers you would like to attract and secondly, developing a business strategy to make your business stand out in the crowd.
By ‘stand out in the crowd’ I mean provide a service that your target market (potential customers) recognised as the best value for money.
Expanding further on this theme, firstly you cannot provide the best value for money to everyone. You need to understand and specialise in a particular market segment – you must strive to be recognised as the cleaning experts in this segment. Once you conquer your first milestones you can then set out to expand your best value for money proposition into other market segments or larger customers within you company core expertise.
For example, be the best childcare cleaning company in your suburb, then be the best childcare cleaning company in your region, then maybe further afield or look to offer you cleaning and hygiene services in similar market segments. You should never stray too far from home!
Recognise that if you are situated in a capital city there is a large potential market at your doorstep, whereas if you are situated in a regional town your circumstances and business strategy may be very different. Whatever your situation, start somewhere and focus on being recognised as the best value for money. Once you have succeeded start to expand your business planning into new market segments.
As the author of this course I would like to share a few personal learning experiences with you. Firstly, I have done a lot of learning in my lifetime at school, university, TAFE and private colleges. I have owned and run a private training company for nearly 20 years. One thing I learnt a long time ago is that learning is a personal journey and up to each individual on how they would like to challenge themselves in education, work and life.
Taking the hard road is obviously not the easy option, but it is the most rewarding and at the end of the journey you can celebrate the mountain you have climbed and feel better for the effort.
So, with that said your real learning STARTS HERE by download and completing your marketing plan as you work through this course.
A Marketing Plan is a living document and should be constantly revised and your SMART goals reviewed on a regular basis.
Bruce Whiteley (B.E., M.Sc., MBA)
Click here to get started: https://hia.energe3.com.au/